Four Offers in 60 Days. Zero Commission. The Right Buyer.
How a 30-year steel business sold fast without sacrificing on fees or support

Industry: Commercial Steel Erection
Location: Arkansas
Annual Revenue: $3.5M+
Team Size: 35 employees
Time to Close: 4 months from going to market
Commission Saved: $120,000
The Challenge
After 30 years of building a successful steel erection company serving Missouri, Oklahoma, and Arkansas, the owners were ready to retire and spend time with family. But they had three critical priorities that made choosing the right exit strategy complicated:
Find the right buyer. With 35 employees on the team, the owners needed a buyer who would preserve what they'd built and take care of their people.
Move quickly. After three decades of hard work, they were ready to transition into retirement without the 12-18 month timeline typical of traditional broker sales.
Maximize what they kept. As first-time sellers, they were concerned about losing roughly 10% of their sale price to broker commissions, significantly impacting their retirement funding.
The business was strong. The market was growing. But finding a buyer who checked all three boxes seemed nearly impossible through traditional channels.
The Dealonomy Solution
The owners were referred to Dealonomy by their wealth advisor, who understood the value of the platform's zero-commission model for maximizing client liquidity.
Accurate Valuation, Upfront Dealonomy's team provided a comprehensive valuation range of $1.0M to $1.5M, backed by detailed financial analysis and a professional marketing document that highlighted the company's strengths, growth market, and well-maintained equipment.
Competitive Marketplace Rather than relying on one buyer or a limited network, the business was exposed to thousands of pre-screened, motivated buyers actively searching for opportunities in the commercial construction space.
Expert Advisory Support From valuation presentation through due diligence and close, the Dealonomy team provided hands-on guidance. The deal room was professionally managed, financials were presented clearly, and the sellers had experienced M&A advisors available at every step.
Zero Commission, Full Proceeds The sellers paid $0 to list, $0 during the process, and $0 at close. When the deal closed at $1.2M, they kept 100% of the sale price.
The Results
4 Qualified Offers in 8 Weeks Within two months of going live on the platform, the sellers had four serious offers from vetted buyers, creating a competitive environment that gave them options and leverage.
The Perfect Buyer Match Rather than simply accepting the highest offer, the sellers chose an industry player from Texas who was expanding operations. The buyer demonstrated deep knowledge of steel erection, shared the sellers' values around team culture, and was someone the sellers felt confident working with during the transition period.
The sellers even structured seller financing into the deal to ensure the right buyer won, prioritizing long-term success for their employees and customers over maximizing short-term cash.
Closed in 4 Months The business was listed on September 3rd and closed on December 30th. From initial conversation to signed deal: approximately 6 months. From listing to close: 4 months. The letter of intent was signed just 8 weeks after going live, well within Dealonomy's 90-day offer guarantee.
$120,000 Saved By paying zero commission, the sellers kept an additional $120,000 that might have otherwise gone to a traditional broker. That money went directly into funding their retirement instead.
Valuation Accuracy Confirmed The final sale price of $1.2M landed exactly in the middle of Dealonomy's initial valuation range, demonstrating the precision and expertise of our platform's valuation process.
Why It Worked
This deal succeeded because Dealonomy aligned incentives and removed friction at every stage:
Speed without shortcuts. No bank financing and a motivated industry buyer allowed the deal to move quickly without sacrificing quality or due diligence.
Options create leverage. With four qualified buyers competing, the sellers weren't forced to take the first offer or negotiate from weakness. They had choices.
The right incentives. Because Dealonomy doesn't charge sellers, there was no pressure to close fast or accept a suboptimal buyer just to generate a commission. The focus stayed on finding the right fit.
Professional infrastructure. The marketing materials, deal room, and advisory support gave buyers confidence and sellers peace of mind, accelerating the process without creating risk.
Mission-aligned buyers. The winning buyer wasn't private equity or a financial buyer looking to flip the business. It was an industry player who understood the work, valued the team, and planned to grow the business long-term.
The Bottom Line
A 30-year legacy business. A 35-person team to protect. A retirement to fund. And a desire to move on without wasting time or money.
Dealonomy delivered:
4 qualified offers within 8 weeks
The right buyer for a smooth transition
A 4-month timeline from listing to close
$120,000 kept by paying $0 commission
100% of the negotiated sale price in the sellers' pockets
This is how business sales should work. No inflated timelines. No unnecessary fees. No compromise between speed and quality.
Just results.
Ready to Sell Your Business?
If you're a business owner doing $250K to $10M in profit and you're ready to explore your exit options, Dealonomy can help you sell faster, smarter, and for zero commission.
Schedule Your Free Valuation →
All details have been anonymized to protect the privacy of the parties involved. Results are based on actual transaction data from a completed deal facilitated through the Dealonomy platform in 2025.

Clint Fiore
CEO, Dealonomy
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